In 2022, Total Expert’s annual customer conference Accelerate headed to Nashville, TN. I led the art direction and design for the entire event, while also playing a key role in shaping the overall guest experience.
Building on the evergreen logo system I created for Accelerate in 2021, I adapted the design to reflect the spirit of Nashville. Inspired by the city’s rich music scene, I reimagined the logo using amplifier-inspired circles, which became the central visual motif. This graphic element was woven throughout the entire experience, from signage and stage design to printed collateral and digital content, creating a unified, on-brand atmosphere that resonated with attendees from start to finish.
