Event branding
Total Expert holds many events throughout the year, all of them need design support. The largest event hosted by Total Expert is the Accelerate roadshow. At Accelerate, customers and potential customers get an inside look into the ever-changing trends impacting the industry. I was responsible for establishing the tone and branding for the event. With Accelerate being a forward thinking and innovative event, logo and branding is crucial in portraying the message.
I began with sketching out ideas for the sub brand logo, I then translated my sketches into vector designs. With the Director of Events and Creative Director as support, I created and implemented the final logo for the event. It was important for the logo to co-exist with the Total Expert logo, as well as, live alone as its own. I used the 45 degree angled box in the logo as the main inspiration for all supporting collateral.
