Website Redesign
Total Expert is a customer-first financial software company, and our website needed to reflect that mission. The previous site felt outdated; dark, lacking platform visuals, and not representative of who we are. Our creative team, made up of myself as design lead, two designers, and our creative director, took the initiative to completely reimagine the experience. Together, we developed a fresh, modern direction using generous white space, thoughtful animations, and custom illustrations to better showcase our brand and platform.
I led the design for the Product and Solutions pages, working closely with executive stakeholders to ensure all critical content needs were met. Once content was finalized, I moved into wireframing, carefully mapping out a narrative flow that clearly communicated the value of our offerings. From there, I brought the designs to life, pairing product illustrations with animation to create an engaging and visually cohesive user experience.
